The daughter of a renowned Brazilian educator and a Brazilian Fulbright scholar turned academic visual artist professor, Juliana always knew growing up in Illinois, USA that choosing a creative field would be both a blessing and a curse. Nurtured from a young age to believe in the transformative power of art, Juliana ended up succumbing to her fate and unable to shake the “I wanna make movies” bug - she moved across the ocean to be able to do just that.

The award-winning Brazilian-American writer worked in film and TV as a producer, assistant director, assistant camera, casting assistant and script supervisor (among many other functions because she took the motto “learning by doing” very seriously) in Chicago, New York City, Paris and São Paulo before relocating to Berlin by way of Munich where she continued to be delusional about pursuing a career in Film/ TV.

Since 2015 Juliana has worked extensively in television development for the German market. She’s a graduate of the Sorbonne in Paris, the American Academy of Dramatic Arts in New York City, and has an MA in Serial Storytelling from the ifs in Cologne (why yes, she speaks all those languages if you’re wondering). She’s a recipient of the prestigious VGF grant from the Bavaria Film Studios and an alumnus of the Racconti Script Lab two years in a row.

After writing episodes for the highly-anticipated Netflix Show 1899 and two seasons of the worldwide record breaking show Maxton Hall on Prime, as well as penning the original Amazon MGM Studio movie Back to the 90s starring the Elevator Boys, premiering August 21st, 2026, Juliana is currently developing a limited series with Odeon Film (part of Leonine Studios) and a recurring TV show with Gaumont (Lupin, Narcos). Besides writing Juliana is also a speaker, business coach for creatives, an astrology and human design enthusiast and the founder of The Sustainable Creative Society™ where she mentors early and mid-level career Film and TV artists to take their power back one career strategy at a time (the-scs.co). Her methodology for teaching artists how to build and grow careers blends transparency of how artistic industries really work while centering the artist in building their own careers like entrepreneurs stems from her own burnout and her own success in building a screenwriting career from the ground up with no prior connections, no trust fund and no

Juliana is currently on a year long adventure in Arizona with her two children, husband and furry companion “Oscar” because if anyone ever asks - she’s already got one. ;-)